The second in a two-part sequence, a brand new white paper from The Drum and Adobe explores how entrepreneurs can stability the necessity for always-on prioritization and alignment to enterprise outcomes to create smoother advertising and marketing efficiencies that embrace the ideas of velocity and suppleness.
Digital transformation. Distant groups. Evolving buyer wants. Utterly new methods of working. It’s little surprise that advertising and marketing leaders have stumbled blinking into the shiny, vivid, tech-enabled world that’s emerged within the wake of the worldwide pandemic. Change must occur – and it must occur quick, or advertising and marketing dangers falling behind. However managing change is rarely straightforward.
The 2 go hand in hand – however how can entrepreneurs achieve this in a manner that maximizes efficacy and drives outcomes?
The Drum and Adobe introduced collectively a staff of promoting leaders to grasp how they’re creating synergies between priorities, knowledge, know-how and expertise to ship far-reaching advertising and marketing impacts throughout their organizations. Our thought leaders embrace:
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Becky Moffat, chief advertising and marketing officer, HSBC
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Jay Bowden, managing director of development, Google
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Ihab Moawad, director of know-how and knowledge pushed advertising and marketing, Samsung Electronics Europe
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Chad Gorman, senior product advertising and marketing supervisor, Adobe
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Leeya Hendricks, chief advertising and marketing officer, Delta Capita
Obtain the whitepaper under to learn to create smoother advertising and marketing efficiencies that can ship higher outcomes – not simply to your prospects, however the group itself.
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