IRVINE, Calif.—In a transfer designed to spice up consumption of content material on free streaming channels, Comcast’s Xumo has launched the Xfinity What to Watch channel on the Xumo app.
The brand new channel, which Xumo is billing as an industry-first free of charge ad-supported streaming TV (FAST) providers, is a 24/7 linear channel that includes leisure suggestions from Xfinity’s workforce of film and TV editors.
In asserting the launch, Xumo unveiled new knowledge underscoring the significance of editorial in driving consumption of programming accessible on immediately’s FAST providers by reporting that programming included in Xumo’s editorial stunts and promotions in 2021 noticed a 5X improve in viewing in comparison with the pre-editorial common.
“With tens of 1000’s of hours of free programming accessible, we’re at all times in search of methods to create a extra participating expertise and assist our customers discover exhibits and films of curiosity,” mentioned Fern Feistel, senior vice chairman, advertising and marketing and content material operations, Xumo. “With the launch of the Xfinity What to Watch channel, we’re taking our editorial technique and programming to the subsequent degree by partnering with the Xfinity workforce, who has been curating and creating content material collections throughout its platforms for greater than 10 years, to create dynamic programming that may assist our viewers uncover one thing new throughout our rising catalog of decisions.”
The Xfinity What to Watch channel will characteristic Xumo motion pictures and TV exhibits chosen by Xfinity’s workforce of editors, curated into thematic and well timed programming blocks to supply a lean-back viewing expertise akin to a conventional tv channel.
As well as, Xfinity’s personal editorial sequence, together with Xfinity Hangouts and What to Watch Dwell will probably be interspersed throughout the stay channel to offer viewers extra methods to search out one thing to look at.
Launched in 2019, Xfinity Hangouts options the Xfinity editors sitting down and having candid conversations with stars from the newest exhibits and films.
What to Watch Dwell, which launched in 2021, options the editors discussing the newest in leisure to assist viewers discover their subsequent favourite present.